Color Your Mood: Investigating Color Psychology

Background

Color psychology is a field of study that examines how colors influence human emotions, behavior, and perceptions. Historically, colors have been associated with specific moods and cultural meanings, influencing everything from art to marketing. This project aims to investigate the psychological effects of different colors, focusing on how they can alter mood and productivity in various settings. The study will explore the use of virtual environments to simulate these effects, providing insights into the role of color in environmental psychology and design.

Learning Outcome (LO)

  • LO #1: Understand the theory and principles of color psychology and its impact on human emotions and behavior.
  • LO #2: Learn how to design and conduct psychological experiments using virtual tools and simulations.
  • LO #3: Develop skills in data collection, analysis, and interpretation related to environmental psychology.

What is on offer?

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