Evaluating the Effectiveness of Pricing Strategies
Background
Pricing strategies play a crucial role in a product’s success. This project explores how businesses use pricing models, such as dynamic pricing or penetration pricing, to attract customers and compete in the market. Kaggle Datasets could be used for datasets on pricing and consumer behaviour. Google Sheets would help in organizing and comparing pricing data.
Learning Outcome (LO)
- LO #1: Understand the role of pricing strategies in influencing consumer behaviour.
- LO #2: Evaluate the pricing models of selected companies or industries and understand how pricing impacts customer decisions and business profitability.
- LO #3: Learn to analyse pricing data using statistical techniques.
- LO #4: Gain experience in predictive modelling for pricing strategy optimization.
What is on offer?
- 1-on-1 sessions with Ph.D. Scholars
- Supervision and Guidance from Global Faculty
- Assistance in Publishing Research