The Impact of Digital Reviews and Ratings on Consumer Buying Decisions

inBusiness Studies

Background

Online reviews and ratings are important when people shop online. Potential buyers often rely on these to make informed purchasing decisions. Positive reviews can make people trust a product, while negative ones may stop them from buying those products. This project explores how reviews and ratings influence what people choose to buy. What role do star ratings play in influencing consumer purchasing decisions?

Learning Outcome (LO)

  • LO #1: Learn how online reviews and ratings affect people’s buying decisions. 
  • LO #2: Understand the importance of review factors like star ratings, number of reviews, and feedback. 
  • LO #3: Use surveys to find out how people react to different types of reviews. 
  • LO #4: Use bar graphs and pie charts to visualize data 

What is on offer?

  • 1-on-1 sessions with Ph.D. Scholars
  • Supervision and Guidance from Global Faculty
  • Assistance in Publishing Research
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