Celebrity endorsements are a common marketing strategy where brands leverage the popularity, trust, and relatability of public figures to promote products. However, the effectiveness of such endorsements varies based on the celebrity’s alignment with the brand, the perceived authenticity of the promotion, and the target audience’s preferences. This project aims to analyze whether celebrity endorsements influence consumer’s product choices more than non-endorsed products. The study will also explore which factors (such as celebrity credibility, relevance to the product) makes endorsements more impactful.