Evaluating the Impact of Corporate Social Responsibility (CSR) on Brand Equity

inSocial Science

Background

CSR initiatives have become critical for building a positive brand image and fostering customer loyalty. This project explores the relationship between CSR activities and brand equity, focusing on industries with strong customer interaction. Sustainability Reports from corporate websites and Global Reporting Initiative (GRI) Database can support in gathering secondary data. Layter, Python (TextBlob, Pandas): For sentiment analysis of CSR communication. 

Learning Outcome (LO)

  • LO1: Understand the role of CSR in business sustainability and brand building. 
  • LO2: Learn to analyse CSR-related data for business insights. 
  • LO3: Propose strategies for companies to enhance brand equity through CSR. 
  • LO4: Gain experience in sentiment analysis and statistical techniques. 

What is on offer?

  • 1-on-1 sessions with Ph.D. Scholars
  • Supervision and Guidance from Global Faculty
  • Assistance in Publishing Research
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