Exploring the Role of AI in Enhancing Customer Experience

inAI & Emerging Technologies

Background

Artificial Intelligence (AI) has revolutionized how businesses interact with customers, from chatbots to personalized recommendations. This project evaluates the effectiveness of AI-driven tools in improving customer satisfaction and retention. Kaggle Datasets: For customer feedback and AI implementation data can be used. Tableau Public can help in visualizing customer experience trends.

Learning Outcome (LO)

  • LO #1: Gain an understanding of AI applications in customer relationship management. 
  • LO #2: Learn to build and evaluate basic AI models. 
  • LO #3: Analyse real-world customer experience data to derive insights. 
  • LO #4: Propose AI-based solutions for enhancing customer satisfaction. 

What is on offer?

  • 1-on-1 sessions with Ph.D. Scholars
  • Supervision and Guidance from Global Faculty
  • Assistance in Publishing Research
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