Marketing Strategies in a Digital Age: Local Business Survey

inBusiness Studies

Background

In the digital age, local businesses must adapt their marketing strategies to thrive in a competitive landscape. As digital marketing continues to evolve, local businesses must stay innovative to maintain their competitive edge. This project Investigates how small, local businesses use social media or online platforms to attract younger customers. To collect data, Interviews or surveys with store owners can be conducted or observations of online presence (Instagram, Facebook) of neighbourhood stores can be done. 

Learning Outcome (LO)

  • LO #1: Learn basic market research methods (surveys, interviews). 
  • LO #2: Understand the basics of digital marketing for small enterprises. 
  • LO #3: Learn how to write practical recommendations for business owners. 

What is on offer?

  • 1-on-1 sessions with Ph.D. Scholars
  • Supervision and Guidance from Global Faculty
  • Assistance in Publishing Research
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