Money vs. Fame: Non-Athletes’ and Fans’ Views on Sports Careers

Background

The societal perception of sports as a career in India is influenced by a range of psychological and cultural factors, affecting its attractiveness to potential aspirants.

Learning Outcome (LO)

  • LO #1: To investigate the psychological and societal factors that either support or hinder the perception of sports as a viable long-term career among fans and non-athletes.
  • LO #2: To identify the role of family, education, and social environment in shaping the career expectations of aspiring athletes.

What is on offer?

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