The Economics of Small Businesses in E-Commerce

Background

E-commerce has transformed the retail industry, providing small businesses with access to global markets. This project explores how small businesses leverage e-commerce platforms, the challenges they face, and the strategies they adopt to succeed online. For insights into small business e-commerce strategies and analysing search trends for small business products Google Trends can be used. Google Forms can help to survey small business owners about their e-commerce experiences and LibreOffice Calc can be used for organizing and analysing survey data.

Learning Outcome

  • LO #1: Examine the impact of e-commerce on small business growth. 
  • LO #2: Learn about challenges small businesses face in entering e-commerce. 
  • LO #3: Propose solutions to help small businesses optimize their online presence.

What is on offer?

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