The Influence of Social Media Advertising on Teenagers’ Buying Habits

inBusiness Studies

Background

In the digital age, social media platforms such as Instagram, Facebook, Tik-tok, Snapchat have become powerful tools for marketers to reach young audiences. These platforms are not just for social interaction but have evolved into bustling marketplaces where advertisements seamlessly blend with content. Teenagers, being one of the most active demographics on social media, are frequently exposed to targeted ads tailored to their interests and online behaviour. This project aims to investigate how these ads influence teenagers’ awareness, interest, and ultimately their purchasing decisions. 

Learning Outcome (LO)

  • LO #1: Understand the role of social media advertising in shaping consumer behaviour. 
  • LO #2: Use surveys to assess how often students notice and respond to ads on social media. 
  • LO #3: Provide recommendations for creating engaging and effective social media ads. 

What is on offer?

  • 1-on-1 sessions with Ph.D. Scholars
  • Supervision and Guidance from Global Faculty
  • Assistance in Publishing Research
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