Unlocking Rural Sports Engagement: Causes Behind the Underutilization of Digital Platforms

Background

While digital platforms have revolutionized sports consumption globally, their potential to connect and empower rural communities in India remains underexplored, creating a gap in both viewership and grassroots development.
 

Learning Outcome (LO)

  • LO #1: To explore how digital platforms can help promote sports in rural areas by increasing participation and engagement.
  • LO #2: To assess the effectiveness of streaming technologies in bringing visibility to rural athletes and underrepresented sports.

What is on offer?

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